Strategy

Making the decisions that matter.

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Avencera's blend of market insight, imagination, commerciality, and execution smarts enable us to help clients make their biggest decisions with confidence. We help clients cut through the noise, focus on what matters, and act decisively.


Common strategy projects

Public Policy

Helping Government departments, agencies, and place-based bodies develop impactful policy on education, employment, economic development, health and social care. We work with representative and influencing bodies to prepare insight-rich pieces.

Execution Roadmaps

Translating strategic thinking and decisions into clear, cohesive, and achievable execution roadmaps. We’re particularly adept at weaving strategy, innovation, tech, and people into integrated, impactful, change programmes.

Performance Frameworks

Building strategic, transformational, and operational performance measurement frameworks, and helping you embed them into governance, leadership, and operational practice so they drive the outcomes you’re working towards.

Diversification and Market Entry

Helping clients consider whether, where, and how you might diversify into new territories, markets, and segments, leveraging our insight, commerciality and execution smarts to identify the most astute routes into new spaces.

Acquisition Targeting

Helping clients consider whether to build and/or buy to achieve your strategic goals, often in the context of strategy, diversification, and market-entry work, and identifying and engaging with credible targets that will drive you forward.

Major Deal Capture

Helping enterprise clients determine where they should play, identifying the whole pipeline, and capturing high-value contracts. We prepare razor-sharp capture plans and provide embedded pursuit, solution, and bid capabilities.

See our Major Deals approach

Investment Cases

Helping public sector clients prepare best practice HMT ‘green book’ business cases and helping enterprise clients prepare investment cases, whether for acquisitions, transformations, or digital investments.

Strategy Experts

Matt Hamnett, founder and CEO, is a creative, commercial strategist who brings true market insight and imagination to help clients reinvent for the AI era. He has worked as a policymaker in Government, and a strategist and market-entry leader in the corporate world. He provides clients with creative, sharp, savvy, strategy and innovation support, and adds acutely differentiating input to our clients’ major deal capture efforts.

Katy Weeks, Managing Director, spent 15 years in Government, leading high-profile and sophisticated strategy and implementation work with respect to education, health, and social care. She specialises in helping the public, private, and third sectors collaborate to generate impact. She is widely respected in the major deals space for her combination of Government nous, commerciality, and strategic solution-shaping.

Chris McKibbin, Principal Consultant, is an expert in strategy and innovation for the AI era. He spent 15 years in the major deals team of one of the UK’s most successful outsourcers, shaping differentiation and innovation. He now specialises in helping clients leverage emerging tech to create real, sustained, strategic moats around their market position and in major deal capture.

Alex Morris, Principal Consultant, spent 17 years in Government, leading national policy, spending, and implementation work across education, innovation, and industrial strategy. He has prepared thought leadership pieces for the Gatsby Foundation and is a regular contributor to market media. He also helps enterprise clients define strategies which reflect an astute, long-term understanding of the underlying social, economic and public policy trends.