Project Shybird
SHYBIRD DEFINITION

Our definition product conducts sophisticated capability research and defines learning products at real pace - including regulated qualifications, executive education and organisational learning programmes.

sophisticated research

Our product conducts sophisticated, AI-powered, research to capture capability requirments in the form, and detail, necessary to define products.

It explores the economy and labour market, Government data sets, 1,000s of job descriptions and profiles to capture capability insights.

To reflect the leading-edge, it IDs and explores capability requirements in the geographic markets which lead the world in a given field.

It also builds representative synthetic user panels to provide additional challenge - and help the human-in-the-lead to take design decisions.

v1.1 will validate products against established skill and task taxonomies - ensuring that they deviate only where there is a clear reason.

rapid product definition

Our product navigates a structured, best practice, user-led, workflow to translate research insights into full, high-quality, precise, and compliant product specifications.

It supports the definition of all types of learning product - including regulated qualifications, exec education, and organisational learing.

Where relevant e.g. for regulated qualifications, it defines assessment methods - working within the rules and requirements prescribed by Government for a given qualification type e.g. new V Levels.

Whilst our product enhances and accelerates the definition process, humans are in the lead - setting parameters, and taking all decisions.

ai-enhanced, best practice, product definition process

A sophisticated, AI-powered, human-led, workflow which defines high-quality, resonant, learning products in a fraction of the time it has traditionally taken.

Scoping
Research
Design
Validation
Publication
Scoping
  • Confirm purpose and audience for your product
  • Confirm organisation and product design principles
  • Upload organisational and contextual documentation
  • Confirm product purpose, scope and parameters
  • Build synthetic panels bespoke to purpose
RESEARCH
  • Explore relevant Government policy and regulations
  • Explore labour market and workforce trends and signals
  • Build capability themes with synthetic panel support
  • Glean capability insights from job ads and profiles
  • Pioritise knowledge, skill, and behaviours (KSB)
Design
  • Structure KSB into units and learning outcomes

  • Confirm that educational level is appropriate
  • Determine or confirm product size
  • Determine assessment methods

  • Generate indicative content
Validation
  • Conduct end-to-end compliance checks

  • Validate outputs against research insights

  • Generate full draft set of artefacts for review

  • Seek and reflect final human-in-lead amends

  • Finalise specification and supporting artefacts
Publication
  • Publish Word and PDF product specification
  • Publish knowledge graph for downstream use
  • Publish audit trail docs to support compliance
  • Publish interactive viewers of product content
  • Seek user feedback to improve process

the business case

Product-market fit

Define products which intimately reflect the current and emerging capability requirements of the markets they are designed to serve.

Product market pace

Bring products to market in a fraction of the time it currenly takes. In testing our solution is building full products in 10% of the time it traditionally takes - whilst boosting quality.

Product cost

Reduce the cost of product definition by more than 90% thanks to resource and time savings associated with research, design, quality assurance and finalisation.

OUR PRODUCTS

Explore each of our products in more detail...