Driving Edtech Diversification And Revenue Growth

We were engaged by a market-leading education data and learning management solution to help them identify, assess, and prioritise diversification and growth opportunities. They needed to sustain their growth trajectory and secure greater returns from their investment in AI.

To help our client drive continued growth, we:

• Conducted a robust, structured, project initiation to agree how we would work with our client’s leadership, sales, and digital teams; build a shared understanding of our client’s current market position – and of their parameters for diversification and growth decisions.
• Worked with our client’s product, digital, and data teams to understand their current offer, differentiation, roadmap and investment priorities – such that we had a strong sense of the capabilities that we could map against diversification and growth opportunities.
• Conducted substantial market research to explore emerging trends, innovations, and likely disruptions in the edtech market – domestically and internationally – to help us identify the themes our client should lean into to differentiate and grow.
• Assessed the UK market for education data and learning management solutions – including the size of the market; competitors, their differentiation and susceptibilities; commercial models and price sensitivities; and customer expectations and aspirations.
• Conducted a similar exploration of the market in Australia, the Middle East and North America to identify segments which may be attractive to our client.  In doing this, we were careful to consider the accessibility of opportunities, and costs associated with international work.
• Workshopped emerging thinking with our client to test and refine their appetite for different seams and types of growth opportunity – and to agree which opportunities we should subject to deeper research and analysis before making recommendations.
• Having conducted further research where we agreed it would be helpful, scored each of the opportunities we identified against agreed measures – such that we could create a robust, evidenced, shortlist of investable opportunities.
• Prepared a final report for our client’s founder and board, summarising the opportunities we were recommending, the investment, and initial go-to-market actions that would be required for our client to progress them.

The client accepted our advice and pursued the opportunities we proposed. Of our work, the client’s founder said: “[Avencera’s] advice was insightful, creative and commercially astute. They possess exceptional market insights, and brilliantly applied them to our strategic outlook. They are also a pleasure to work with.”