Market Growth Strategy

We were engaged by a FTSE client to help them develop a new strategy for the education and training sector – leveraging capability, solutions, and innovations from across their organisation to create a compelling offer and generate sustainable revenues and margin.

To help our client identify how it could bring together a more coherent, progressive offer, we:

• Conducted exploratory conversations with our senior client, and their internal stakeholders, to establish a strong sense of the context for the work, our clients’ overall goals and their aspirations for our work, and their parameters for investment in growth.
• Carefully reviewed available documentation on our client’s current propositions, performance, business plans, capabilities, tech – and how effectively they worked across a large, complex, organisation to synthesise those offerings and leverage the capabilities they had.
• Conducted extensive market research, including consideration of long-term trends in policy and spending; the regulatory environment, and forthcoming legislation; recent and significant policy statements; and the performance of different segments funded by Government.
• Researched the current commercial market for products, services, and tech, to the segments which might credibly be attractive to our client to establish an evidenced view of the competitive and commercial landscape – and opportunities it presented.
• Considered how those segments would likely evolve as a result of both policy and spending trends and advancing adoption of data science and emerging tech – such that we could establish the position(s) which our client could take in those spaces.
• Worked with our client to prioritise the attractiveness and accessibility of different segments, and therefore the likely return on investment from the development of different propositions and solutions for them – including particularly with respect to disruptive tech.
• Stress tested and synthesised our advice – providing the client with a prioritised view of the opportunities they should pursue, what they would need to invest, and what go-to-market action they would need to take to generate sustained revenue and advantage.

Of our work, our senior client said: “[Avencera] brought invaluable sector insight and added real value for us. The detailed work they did on policy and market trends, market sizing and spend was exactly what we needed to help us define our approach to the sector.”